We are launching a blog on the identification of needs for educational materials in the use of economics in animal health, an area that has filled my days since I started teaching in this area in Zambia in 1992. The challenge is to provide tools and concepts that adequately do justice to the very large subject of economics yet are not so complex that animal health students and professional are not left bemused and unable to see the relevance in their day to day lives. The outcome of such work is the need for animal professionals to improve their working relationships with clients, understand their own businesses better and for those business and government strategy and policy making levels to work with the economists.
We are aware that our blog needs to be useful and be placed in the impact assessment frameworks where we are looking to have popularity within the animal health professionals and the economists who work on animal health and that the content is such that we influence both the thinking on the use of economics in animal health and the way it is taught for those in the profession.
So please join us, post your ideas, your problems, your suggestions. Ask your friends, colleagues and students to comment on what we are doing and in the process let’s strengthen the animal health profession and its impact on society.
By Jonathan Rushton