This book written by Colette Henry presents readers with a unique collection of theory-based chapters and case studies that together provide a clear and practical illustration of key contemporary challenges in veterinary business management. The cases are based on real businesses within the broader veterinary sector both nationally and internationally. Each case sets a particular theme relevant to the effective and practical management of a veterinary or veterinary-related business, and presents a particular business challenge for students to solve.
• The theory sections are written by leading academics and cover leadership and management, the application of marketing theory, brand identity, ethical approaches to management and more
• Presents practical cases supported by underpinning theory, with online case-based resources
• Compiled and edited by the UK’s first Professor of Veterinary Business and Enterprise
Available at www.amazon.co.uk